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roosevelt row Tag

I don’t believe in love at first sight. That is, except for Phoenix. We fell in love the moment I first saw it on an ASU recruitment brochure my sister gave me, the red, orange and yellow stripes of the Walter Cronkite School glowing in a desert sunset. I loved the colors and the sleek, modern design of ASU’s buildings, so unlike the brick-and-ivy campuses my sister had toured. And the Cronkite School was one of the top journalism schools in the nation. I knew I liked Arizona—we’d driven through it several times on family road trips, and I had taken photo after photo of flat-topped mesas. Phoenix was close enough to be a day’s drive from home, but far enough that I would be on my own and free. I pictured myself next to one of those mesas, my hair blowing in the hot wind, and I was hooked. I filled out the ASU application with my heart pounding like a new crush.

"Ew" was one of the first words I heard when I told people I was moving to Downtown Phoenix. Yep, seriously. They would ask, "Is it safe?" or "What's even down there?" My parents were even guilty of this vision of Downtown, two people who have lived in the Valley since the 1970s, and worked/played in Uptown Phoenix in its early booming days. As unnerving as those questions sound now, at the time I really couldn't blame them. Downtown Phoenix was just starting to be "revitalized" after years of what seemed like dormancy. It didn't help that I grew up in Scottsdale and graduated from ASU – a school full of transplants who (7 years ago) would say, "Phoenix has a Downtown?"  Yep – that comment also seriously happened. Outside of sports arenas and concert venues, most of the people I knew seemed to see Downtown Phoenix as a barren wasteland.